I reload but I like to buy rounds as well when I need new brass so when I do that I want rounds I can hunt with. I shoot Hornady's American Whitetail ammo for this reason. Really nice brass and I can shoot sub-moa with them from the store. They come in 100gr .243. My mom shoots a .243 and all the deer she has ever shot with that gun have died either on the spot or after a short run. I'm with the other poster, I like to him them behind the shoulder not in it, it ruins less meat that way. I get a lot of bang, flop, dead using the American Whitetail 150gr in .308. They have Hornady Interlock bullets in them so bullet performance has always been really good for me and I reload with the same bullet.